Markup Calculator

Calculate selling price and markup from your cost. Work out the markup from a cost and selling price, or find the selling price from a target markup percentage.

Cost & selling price

Enter what an item costs you and what you sell it for. The calculator shows the markup amount, the markup percentage (profit relative to cost) and the gross profit.

Markup amount
Markup percentage
Gross profit

Price from target markup

Set your cost and a target markup percentage. The calculator finds the selling price that gives you that markup, and the profit per unit.

Required selling price
Profit per unit

A markup calculator sets prices by adding a percentage onto your cost. Markup is profit as a share of the cost price — handy for quick pricing, though it differs from profit margin, which uses the selling price as the base.

The maths

  • Markup % = (price − cost) ÷ cost × 100
  • Price from markup = cost × (1 + markup%)

A 50% markup on a $60 cost means selling at $90. Note this is a 33% margin — margin and markup use different bases.

Examples

  • Cost $60, sell $100 = $40 markup = 66.7% markup
  • 50% markup on $60 = sell at $90
  • Doubling your cost is a 100% markup

Frequently asked questions

What's the difference between markup and margin?

Markup divides profit by the cost; margin divides it by the selling price. The same deal is always a higher markup than margin — a 50% markup is only a 33% margin.

Which should I use for pricing?

Markup is the quick way to set a price from a known cost. Margin is better for reporting profitability. For reporting-style figures use the margin calculator.

Just for the giggles, much love.
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